Trademark and Licensing

ASU logos and trademarks

ASU claims ownership of numerous designs, insignias, logos, names, seals, slogans, sounds, words and other symbols associated with ASU. These are trademarks and are the exclusive property of the Arizona Board of Regents for and on behalf of Arizona State University.

Unauthorized use of ASU logos and trademarks is prohibited. ASU actively protects its logos and trademarks against infringement. ASU encourages its affiliates and community members to report suspected infringement.

In addition to common law rights, many of ASU’s logos and trademarks are protected by registrations with the State of Arizona, the U.S. Trademark Office, and international trademark registries. Contact Trademark Licensing for information regarding state and international registrations and other trademark and tradename protections. Other basic information about ASU’s trademarks is located in the university policy.

ASU only permits logo and trademark use that reflects positively on ASU. Use of ASU’s logos and trademarks is not permitted in connection with products or services that defame ASU or are alcohol-related, harmful, medical, obscene, shoddy, weapons or otherwise deemed inappropriate by ASU for reason of the services or product characteristics.

Manufacturers of any products and providers of any services using or in connection with any ASU logos and trademarks must be licensed by ASU. A list of currently authorized licensees is available for review.

ASU does not permit vendors or other contract partners to use ASU logos or trademarks without written permission. ASU’s vendors and contract partners must obtain prior authorization before:

  • Issuing press releases or public statements regarding contracts with ASU.
  • Representing or implying any ASU endorsement or support of any product or service in any public or private communication.
  • Using any ASU logo or trademark for advertising or promotional purposes.

Any uses of ASU logos or trademarks by a vendor or contract partner must comply with graphic identity standards and be approved by the Enterprise Marketing Hub. ASU logos and trademarks may only be used consistent with approved graphic identity standards.

ASU university marks

ASU has university-wide logos and trademarks, which are called the University Marks. Examples include:

  • Arizona State®
  • Arizona State University®
  • Sun Devils®
  • ASU®

ASU department and school marks

In addition to the university marks, some ASU departments and schools have developed specific marks that showcase the goods and services they provide. All United States registered department and school marks are included on the list of ASU’s registered trademarks. Examples include:

  • ASU Online®
  • Biodesign Institute®
  • Decision Theater®
  • Thunderbird®
  • Universal Learner®

Before using any department or school marks, it is necessary to obtain written permission from the applicable department or school, and a copy of the written permission must be sent to Trademark Licensing.

Learn about how to register a department or school mark.

Trademark Licensing office

The mission of Trademark Licensing is to protect, preserve, and promote ASU’s goodwill and reputation as a center of academic, athletic, innovation and research excellence. The office’s roles include licensing third parties to manufacture and sell products and services that feature ASU’s logos and trademarks. This licensing program enables ASU to share in the financial benefits derived from the commercial use of ASU’s logos and trademarks. Students, faculty, staff, alumni and the general public support ASU and its mission through the purchase of licensed products and services.

In addition to licensing, the office serves as a resource to the ASU community by filing and maintaining ASU trademark and tradename registrations and serving as the contact point concerning general trademark inquiries and requests regarding registration, infringement and trademark protection. These activities are handled cooperatively with the Office of General Counsel and the Enterprise Marketing Hub.

Report trademark infringement.


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General Information

General Information

Contact Trademark Licensing for additional assistance.

Trademark Licensing
Arizona State University
1551 S Rural Rd #1102