licensing

Welcome to Licensing & Trademark

The trademark licensing program provides a way for ASU to protect and enhance its reputation by assuring that its trademarks appear only on quality products with minimal liabilities to both ASU and purchasers of these products. Trademark Management creates a positive working relationship between the University and manufacturers of approved products to develop a stronger market for their products that display the ASU name and trademarks. 

Trademark and licensing seeks opportunities to promote sales by marketing and informing the public of the support of the university’s athletic programs.  The ASU program works with the General Counsel’s Office, the Collegiate Licensing Company (ASU’s licensing agent) and retailers carrying licensed merchandise to keep goods off the market that are unsafe and do not positively reflect ASU’s brand. Trademark Management works to assure that goods bearing ASU marks are not made in sweatshops and adhere to the president’s code of conduct.